Najarian Kids Expands Youth Line with Two New Groups
HIGH POINT - Case goods resource Najarian Furniture expands its fashion-forward youth line during the October High Point Market at their 220 Elm showroom.
The company, which launched its youth program during the spring 2012 High Point Market, found a niche in the youth segment that their overall business model perfectly fills—high style at a high perceived value.
According to Michael Lawrence, vice president of sales and marketing, applying the same principles that work for the company’s popular case goods line to the Najarian Kids program has proven greatly successful.
“Customers look to Najarian for high fashion, original products that offer a lot of look at a great value,” says Lawrence. “Our youth line has grown to be an important part of our business by offering collections that are in line with this business model.”
Najarian Kids debuts two bedroom groups this Market that are feminine, stylish and on-trend. They are:
• Fantasy: A sophisticated, clean-lined girls design fashioned in an on-trend Pearlized Ivory paint finish, featuring soft, modern scalloped curves, with contrasting tone-on-tone hardware pulls. A unique link pattern is utilized by incorporating two different colors of PU into the headboard to create visual interest. Shaped drawer fronts mimic the headboard design. Ten pieces are available, including a lingerie chest, traditional chest, dresser, and mirror.
Fantasy was created to fill the need at the youth level for more fashion focused looks.
• Savoy: A reinterpreted romantic Victorian-inspired collection that features an Antique White finish with silver tipping. The traditional group, inspired by the French countryside, is fresh, updated, and has sweetly shaped pieces with molded framing, antique gold hardware pulls, and cane accents.
The collection has 10 pieces, including a lingerie chest, traditional chest, dresser, and mirror.
The company, which launched its youth program during the spring 2012 High Point Market, found a niche in the youth segment that their overall business model perfectly fills—high style at a high perceived value.
According to Michael Lawrence, vice president of sales and marketing, applying the same principles that work for the company’s popular case goods line to the Najarian Kids program has proven greatly successful.
“Customers look to Najarian for high fashion, original products that offer a lot of look at a great value,” says Lawrence. “Our youth line has grown to be an important part of our business by offering collections that are in line with this business model.”
Najarian Kids debuts two bedroom groups this Market that are feminine, stylish and on-trend. They are:
• Fantasy: A sophisticated, clean-lined girls design fashioned in an on-trend Pearlized Ivory paint finish, featuring soft, modern scalloped curves, with contrasting tone-on-tone hardware pulls. A unique link pattern is utilized by incorporating two different colors of PU into the headboard to create visual interest. Shaped drawer fronts mimic the headboard design. Ten pieces are available, including a lingerie chest, traditional chest, dresser, and mirror.
Fantasy was created to fill the need at the youth level for more fashion focused looks.
• Savoy: A reinterpreted romantic Victorian-inspired collection that features an Antique White finish with silver tipping. The traditional group, inspired by the French countryside, is fresh, updated, and has sweetly shaped pieces with molded framing, antique gold hardware pulls, and cane accents.
The collection has 10 pieces, including a lingerie chest, traditional chest, dresser, and mirror.